At gther, we are grateful to have partnered with AVIS to deliver a memorable experience at Tough Mudder, that perfectly aligned with their premium service standards, helping to transform the participant experience and drive extraordinary results with tech-driven solutions.
Our seamless digital ecosystem handled sign-ups, waivers, and experience check-in for over 600 mud-covered athletes, powering access to a premium recovery area featuring muscle-soothing ice baths, rejuvenating massage stations, refreshing cold drinks, and comfortable relaxation zones.
Beyond the obstacle course
AVIS aimed to offer Tough Mudder participants a memorable recovery experience while driving sign-ups for their loyalty program, AVIS Preferred. The solution needed to:
- Efficiently manage high-volume sign-ups in a challenging outdoor environment
- Ensure secure, accurate data collection despite muddy conditions
- Create a premium experience that matched the AVIS Preferred brand standards
- Enable real-time tracking and optimisation of the activation
A tech focused solution
At gther, we providing a robust technological infrastructure to support the AVIS Preferred recovery area, focusing on:
1. Digital sign-up system: a mobile-responsive web application for on-site registrations.
2. Electronic Waivers: Designed a user-friendly electronic waiver system for ice baths and massages with e-signature capabilities for quick and legally binding agreements, whilst ensuring GDPR compliance with secure data handling and storage.
3. Check-in: Providing the therapists with dedicated platforms to collect the data and check-in participants as they attended their well deserved experience.
Results & Benefits
With over 600 participants successfully signed up using the new digital system, the tech-driven approach not only facilitated a high volume of sign-ups for AVIS Preferred but also provided valuable insights for future activations and customer engagement strategies.
