Background
In the highly competitive aerospace & defence industry, international events such as Farnborough International Airshow (FIA) are crucial opportunities for companies to connect with potential clients, suppliers, and partners.
For one of our customers, managing meetings at such a large-scale event had always been a challenge. With hundreds of stakeholders and back-to-back meetings, they needed a more efficient and organised system for scheduling and managing interactions.
Enter Sync by gther—the ideal meeting management solution that transformed their approach at the Farnborough Airshow.
The challenge
Prior to using Sync, our customer relied on manual processes such as Excel spreadsheets to handle their meeting bookings and schedules. While functional, this method proved to be:
- Time-consuming: Manually organising a large volume of meetings led to inefficiencies.
- Error-prone: Human errors in data entry and scheduling sometimes caused confusion.
- Inefficient for large events: The lack of real-time updates and coordination tools made it difficult to keep up with the event’s fast pace.
- Fragmented communication: Without a centralised platform, it was hard to maintain clear oversight of appointments and manage last-minute changes.
The team recognised that they needed a more dynamic, centralised solution to manage their meetings effectively at major international airshows.
Why Sync?
Our customer chose Sync by gther primarily for its ability to streamline meeting coordination. Sync’s intuitive interface and robust features appealed to them as it offered:
- Simplified scheduling: Sync provided a clear overview of meetings, allowing the team to stay on top of participant requests and meeting statuses.
- Real-time updates: With multiple stakeholders involved, Sync enabled instant changes and live access to meeting information.
- Improved team collaboration: The tool’s centralised structure promoted better team communication, ensuring that everyone had access to the same up-to-date information.
- Scalability: With large events like the Farnborough and Paris Airshows, Sync’s capacity to handle complex, large-scale operations proved invaluable.
Onboarding and implementation
The onboarding process was described as seamless and highly responsive. Our customer appreciated how quickly the Sync team understood their specific needs and configured the platform accordingly. They highlighted:
- Smooth setup: The Sync team’s proactive approach made the implementation hassle-free.
- Tailored solution: The flexibility of the Sync app allowed it to be customised to meet the unique demands of their event.
- Responsive support: The gther team was always available to provide assistance and make adjustments as needed, making the transition to the new platform smooth.
Key benefits
For our customer, the primary benefit of Sync was its ability to save time and reduce errors. Sync allowed them to focus on the event itself, rather than getting bogged down in the logistical complexities of scheduling. Notable features that made the difference included:
- Real-time meeting updates: Being able to adjust schedules on-the-fly helped to ensure a smooth flow of meetings, even with last-minute changes.
- Comprehensive meeting overview: Sync provided easy access to details such as participant names, meeting times, and classifications, allowing for clear and concise scheduling.
- Improved efficiency: Sync streamlined the approval and booking process, freeing up staff to focus on other important aspects of the event.
Experience with the gther team
Our customer emphasised how impressed they were with the level of service provided by the gther Sync team. They praised the team’s:
- Responsiveness: Always available to help, whether for last-minute changes or addressing questions.
- Flexibility: The ability to customise Sync based on the company’s evolving needs throughout the event.
- Collaborative approach: The Sync team worked closely with them to ensure the platform aligned perfectly with their requirements.
Final thoughts & recommendation
In summary, our customer’s experience using Sync at the Farnborough Airshow was overwhelmingly positive. They emphasised how the platform significantly optimised their meeting management and made a complex process more manageable. In their own words:
“gther Sync is a very useful application which has saved us a lot of time and optimised the management of our meetings. The team is responsive and always attentive to our needs. Overall, we are very satisfied with our experience using this tool.”
– Global Marketing Manager
Their advice to other companies attending exhibitions?
“We would strongly recommend adopting Gther. This tool optimises a lot meeting management tasks. Moreover, the Sync team is a reliable partner that knows how to adapt to each client’s needs.”
– Global Marketing Manager
About gther
gther is a comprehensive event management platform offering tools to optimise and simplify event planning, participant coordination, and meeting management. Sync, one of gther’s flagship apps, provides an all-in-one solution for scheduling, organising, and managing meetings at high-profile events and exhibitions.
